2-Day Practical Course

Understanding Modern Broadcast Technologies and Commercial Models

As broadcast moves into the IP era, traditional workflows and business models are being rewritten. This practical 2-day course gives non-technical professionals a clear, jargon-free understanding of how content is delivered, monetised and secured — across IPTV, OTT, and cloud-based systems.

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focal-point

Understand how IP delivery changes the economics of broadcasting

Decode the technologies that make OTT and FAST channels possible

Communicate confidently with engineering and vendor teams

Identify new commercial opportunities in ad-funded and subscription models

Connectivity

Who Is It For?

Perfect for Non-Engineering Professionals

Ideal for anyone who works with technology teams but doesn’t build the systems themselves — including:

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Detailed Agenda

Gain Practical Insight into Modern Media Ecosystems

  • Mapping modern Broadcast delivery ecosystems
  • Understanding Encoding and Streaming technologies
  • Explore the economics of subscription, Ad funded and Hybrid Models
  • Technical challenges that drive project success or failure
  • Data analytics and addressable advertising
  • The impact of Cloud based distribution platforms
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monetizing-IPTV

Day 1 – Technologies & Workflows

  • OTT vs IPTV: how the systems differ and align
  • Adaptive Bitrate streaming explained (HLS, DASH)
  • Encoding, packaging, and CDN delivery
  • Live TV, multicast and ingest workflows
  • Viewer experience across devices (TVs, mobiles, STBs)

Day 2 – Commercial Models & Monetisation

  • Advertising models, SCTE-35, VAST, and HbbTV
  • Content protection, DRM, and cybersecurity
  • Audience analytics: BARB, Nielsen, Google Analytics
  • Cloud platforms: AWS, Azure, Google Cloud
  • Hands-on DASH streaming demonstration

2 Day Course

Two Days of Structured Learning & Real-World Application

  • Map the full IPTV and OTT delivery ecosystem
  • Understand adaptive bitrate, codecs, and cloud workflows
  • Explore the economics of subscription vs ad-funded models
  • Recognise technical challenges that drive project success or failure
  • Discover how analytics and ad-insertion shape revenue strategies
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Modern Broadcast Models

Gain insights into modern media delivery systems

Learn how technological developments including IP based distribution and cloud have changed delivery and commercial models in modern broadcasting.

 

Live Virtual

We deliver the course over a remote platform, including hands on demonstration exercises delivered by a real-world subject matter expert.

Recorded

We provide cloud based recordings of our live events, which can be viewed by participants for up to three months from the end of the course.

Why live instructor-led training?

Build the Knowledge That Bridges Technology and Business

Courses run regularly and can also be delivered privately for organisations. Spots are limited to ensure maximum interaction.

01

Real-Time Expert Clarification

Delegates get instant answers and explanations, preventing confusion and speeding up understanding—something static self-paced content can’t offer. 

02

Adaptive, Responsive Teaching

Instructors adjust depth, pace, and focus based on the group’s needs, ensuring the material always stays relevant and accessible. 

03

Higher Engagement and Accountability

Live sessions keep participants involved through discussion and interaction, reducing drop-off and boosting retention compared to self-paced modules. 

04

Guided, Hands-On Application

Learners practise skills with expert support in real time, making it easier to apply concepts correctly and confidently in real-world settings. 

Tequate’s team of highly experienced and knowledgeable subject matter experts – with decades of both real world and teaching experience, can bring to bear deep rooted knowledge to provide perspective on the technological and commercial challenges that face organisations operating in the Broadcast Media and Streaming sector.

Register your interest in our public courses now!

Pre register now for one of our public course dates, or choose the option, if you would like to find out about closed group sessions. You can also receive a copy of our wider portfolio of courses relating to the Broadcast Media and Technology sector. 

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